THE CHEESECAKE FACTORY INCORPORATED
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The Cheesecake Factory Incorporated (TCFI) operates upscale, full-service, and casual dining restaurants in the United States. The company operates its restaurants under The Cheesecake Factory and Grand Lux Cafe trademarks. The Cheesecake Factory restaurants offer approximately 200 menu items, including appetizers, pizza, seafood, steaks, chicken, burgers, pasta, specialty items, salads, sandwiches, and omelets, as well as desserts, such as cheesecakes and other baked desserts. Grand Lux Cafe offers American and international cuisine selections. Its menu features appetizers, pasta, seafood, steaks, chicken, burgers, salads, specialty items, and made-to-order desserts. Its restaurants also provide liquor service. TCFI also operates a bakery production facility that produces baked desserts and other products for its restaurants, as well as for other foodservice operators, retailers, and distributors. As of December 14, 2005, the company operated 103 casual dining restaurants under The Cheesecake Factory name; 7 casual dining restaurants under the Grand Lux Cafe name; 1 self-service, limited menu foodservice operation under The Cheesecake Factory Express trademark inside the DisneyQuest family entertainment center in Orlando, Florida; and licensed 2 bakery cafes under The Cheesecake Factory Bakery Cafe mark to another foodservice operator. TCFI was founded in 1972 by Oscar and Evelyn Overton. The company is based in Calabasas Hills, California.