Sector: Application Software
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Vocus, Inc. provides on-demand software for public relations management. Its software automates and integrates various functions of public relations, including media relations, news distribution, and news monitoring. The company's public relations management software modules include Contact Management, which allows customers to access a database of journalists, media outlets, and publicity opportunities, as well as to create targeted lists, fax or mail, and track meetings and telephone calls; and Collateral Management that provides a repository to store information, such as media kits, photographs, videos, annual reports, and executive biographies. It also offers Project Management that facilitates organizing press releases, speaking engagements, and publicity events; Newsrooms, which provides access to an organization's news, press releases, digital collateral, grassroots advocacy tools, and other public information for journalists, analysts, and public officials; and PRWeb Online Newswire that distributes news directly to online news sites, and to the public through daily RSS feeds and other social media tools. In addition, the company provides Email Campaigns, which enables organizations to deliver interactive communications that provide online access to related collateral material, and to track and measure response rates and other campaign metrics; Analytics & Measurement that transforms data about news coverage, public relations activities, and online newsroom statistics into insight about programs and results; and News On-Demand, which monitors news sources to identify and deliver relevant news coverage to customers based on individual criteria. As of December 31, 2006, Vocus served 1,727 customers in financial and insurance, technology, healthcare and pharmaceuticals, and retail and consumer products industries, as well as government agencies, not-for-profit organizations, and educational institutions. The company is headquartered in Lanham, Maryland.